Did you know that 64% of businesses have websites? If you’re one of those businesses, you’re probably uploading video content as part of your marketing strategy. But before you start splicing together new videos, make sure you know what not to do.
Read on to learn about the most common video content mistakes — and how to avoid them.
Determine Your Budget for Killer Content
While your business plan probably indicates the importance of marketing efforts, how much are you willing to spend? It’s a bad idea to step into a video project blindly.
Several factors, including the level of production, will impact the final budget number. Another big factor is the timeline. Research equipment costs, as well as what it would cost to hire a third-party company.
You can trim money from the cost by limiting the length and handling all points of production internally. But you’ll also limit what you can if you’re using a smartphone to capture everything. Likewise, you can use simple editing software — but for flashier animation techniques, you’ll need help from the pros.
Understand the Different Types of Videos
When you ramp up your marketing efforts, avoid not exploring the types of videos. A short form video tends to be under the 10-minute mark, for example. These are good ways to make an instant impact on viewers with short attention spans.
By contrast, a long form video is over 10 minutes. These videos focus more on crafting a narrative. But they run the risk of deterring viewers if they’re bland.
Maybe you want to start small with 20-second television ads. Or you might want to create 3D content with help from Womp 3D. Evaluate the options before committing to new marketing efforts.
Find a Good Video Content Partner
Trying to do your video content marketing in-house can backfire if you don’t have qualified content creators. And when a deadline nears, you don’t want to be scrambling. Avoid the mistake of trying to handle everything yourself.
Instead, invest in a partnership. Professional video content creators will have streamlined approaches to brainstorming concepts. They’ll also know how to help you maximize what you get from your budget.
For instance, maybe you’ll commit to several hours of shooting at a nearby beach. The production company can capture crisp and dramatic footage that you can reuse in several ad campaigns. That way, you won’t feel like you’re dumping a pile of money into one 30-second spot.
Review Everything Before Posting
Finally, another big mistake is not reviewing the final version of your video content before posting it. Even if you’ve labored over a long form video, don’t assume it’s error-free.
Gather key stakeholders to check the video to make sure it aligns with your brand voice. Better yet, pull in some external reviewers to offer a more objective opinion. Look for abrupt transitions, illegible text, or inaudible voiceovers.
Avoid Video Content Mistakes
When you’re aware of video content mistakes, you can take steps to avoid them. Set a budget and stick with it, and don’t be afraid to partner with a professional company. Finally, make sure you explore all options and do a final review of your materials.
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